Going green…and not looking back

Back in April, the TripAdvisor GreenLeaders program launched. It’s been three months, but you won’t find any moss growing on this initiative. Check out some of the things we’ve accomplished together in the last few months: – Joining the green team: At launch, just over 1,000 properties were enrolled as TripAdvisor GreenLeaders. Today, there are over 2,000 with more applications coming in every day. – Showing off those awards: TripAdvisor GreenLeaders awards are listed on each winner’s property page and on destination hotel search results. Winners can also download TripAdvisor GreenLeaders award widgets for their own websites and receive a framed certificate to display. – Increased exposure: When travelers are researching trips in a particular location, they can now sort by green hotels. To date, over 50,000 travelers have searched for green hotels, which shows the importance of sharing your environmental-conscious practices. Jenny Rushmore, TripAdvisor’s Director of Responsible Travel, says: “We’re thrilled with the rapid growth of the TripAdvisor GreenLeaders program since we launched 3 months ago. We now have over 2,000 hotels and B&Bs that are committed to environmentally-friendly practices on the site, and they’re being highlighted to our community of over 200 million visitors a month. We’re looking forward to welcoming even more properties into the program over the next few months, making it even easier for traveler to book their perfect greener trip on TripAdvisor.” If you’re a TripAdvisor GreenLeaders award winner, give yourself a pat on the back! Haven’t applied yet? If your property is located in the United States, visit green.tripadvisor.com to learn more.